Conversion Event Schema
A lean dictionary for the self-serve steps that actually move signup, activation, and paid conversion.
What you receive
We map your self-serve journey from first visit through paid conversion into a documented event schema: triggers, properties, uniqueness rules, and owners. You leave with a dictionary your engineers can implement, QA checklists for each release, and a clear list of which funnel steps deserve instrumentation first. Ideal when your product team already owns growth but the tracking still argues with itself.
How to proceed
Share your current stack, the conversion definition you already use, and any upcoming onboarding or pricing changes. We respond with fit, timing, and a clear quote. No checkout on this site — engagements are arranged directly.