Notes from the conversion desk
Short pieces on what makes self-serve conversion analytics trustworthy — and what quietly breaks it.
Defining Self-Serve Conversion Without Vanity
Signup is not conversion. Here is how UK product teams draw the line between a curious trial and a self-serve win worth counting.
Why Funnel Tiles Lie After a Release
Schema drift, renamed screens, and double-fired purchases — the quiet ways a self-serve conversion board loses trust overnight.
Running a Calm Drop-off Review
How to staff a short funnel review without turning every dip into a panic project.
Choosing Activation Checkpoints That Predict Conversion
Not every completed setup step predicts payment. A practical way to pick activation signals for self-serve products.