Saasworkflowsolutions
Self-serve conversion analytics for teams who own the funnel themselves.
We design the event map, wire the journey, and run calm drop-off reviews so growth decisions rest on trustworthy steps — not vanity signups.
Conversion Event Schema
Name the self-serve steps that count, document the dictionary, and give engineering a contract they can ship against.
Most teams book this first: a focused map from visit through paid conversion, with owners, uniqueness rules, and a shortlist of what to instrument before anything else.
What you can request
Conversion Event Schema
A lean dictionary for the self-serve steps that actually move signup, activation, and paid conversion.
Funnel Instrumentation Sprint
Wire the events across web and in-app surfaces so your conversion funnel reports what really happened.
Drop-off Diagnosis Sprint
A time-boxed read of where self-serve users stall — and which fixes are worth a week of engineering.
Self-Serve Analytics Workspace
A focused conversion workspace your growth and product leads can open without waiting on a data request.
“We finally agreed what conversion meant for our self-serve path. The weekly review got shorter — and the backlog got honest.”Head of product, B2B workflow app · Reading
Notes on self-serve conversion
Defining Self-Serve Conversion Without Vanity
Signup is not conversion. Here is how UK product teams draw the line between a curious trial and a self-serve win worth counting.
Why Funnel Tiles Lie After a Release
Schema drift, renamed screens, and double-fired purchases — the quiet ways a self-serve conversion board loses trust overnight.